Selected work

Case studies, not screenshots.

Six recent projects across the industries where my work performs best — each with the goal, the challenge, the solution, and the measurable outcome.

Veldt Apparel — Fashion e-commerce case study
Fashion/Shopify Plus/2024

Veldt Apparel

A minimalist womenswear label growing beyond DTC, needing a storefront that matched its editorial brand voice.

Goal

Rebuild the mobile experience and lift checkout conversion without losing the brand's quiet aesthetic.

Challenges

  • —Cluttered PDP with 8+ apps
  • —Mobile bounce rate above 62%
  • —No clear size-guide UX

Solution

  • —Removed 5 apps and rebuilt features natively
  • —Custom PDP with sticky add-to-cart
  • —Editorial lookbook collections
+34%
Mobile CVR
+18%
AOV
1.1s
LCP
Shopify PlusLiquidKlaviyoJudge.me
Lumiere Skin — Beauty e-commerce case study
Beauty/Shopify/2024

Lumiere Skin

A premium skincare brand with a growing subscription base and a checkout that leaked customers.

Goal

Redesign the subscription and PDP experience to grow LTV.

Challenges

  • —Subscription flow buried three clicks deep
  • —Poor upsell placement
  • —No post-purchase logic

Solution

  • —One-tap subscribe on PDP
  • —Bundled routines with dynamic pricing
  • —Post-purchase upsell page
+40%
LTV
+27%
Repeat rate
+22%
AOV
ShopifyRechargeKlaviyoLoop Returns
Aris Electronics / 2023
Electronics/BigCommerce/2023

Aris Electronics

A specialty audio retailer with a 2,400 SKU catalog struggling with site speed and product findability.

Goal

Fix Core Web Vitals and rebuild the search + filter experience.

Challenges

  • —4.8s LCP on mobile
  • —40+ apps loaded on every page
  • —No faceted search

Solution

  • —Custom theme rewrite
  • —Algolia-powered search
  • —Lazy-loaded product media
0.9s
LCP
+52%
Search-to-purchase
-31%
Bounce
BigCommerceAlgoliaCloudflareGTM
Howl & Paw / 2023
Pet/Shopify/2023

Howl & Paw

A subscription pet-food brand that needed a redesign to look as premium as its product.

Goal

Rebuild the site as a trust-first experience with clear subscription onboarding.

Challenges

  • —Generic theme, no brand differentiation
  • —Confusing plan builder
  • —High cart abandonment

Solution

  • —Bespoke quiz-to-plan flow
  • —Transparent pricing calculator
  • —Trust badges & vet endorsements
78%
Quiz completion
+46%
CVR
-3 mo
CAC payback
ShopifyRechargeTypeformPostscript
Nordic Nest — Home Decor e-commerce case study
Home Decor/Custom Headless/2023

Nordic Nest

A Scandinavian home-decor retailer serving 12 markets, needing performance and localization at scale.

Goal

Move to a headless architecture without disrupting SEO or merchandising workflows.

Challenges

  • —Multi-currency, multi-language
  • —10k+ SKUs
  • —SEO equity to preserve

Solution

  • —Next.js + Shopify Storefront API
  • —Managed 301 map for legacy URLs
  • —Editorial CMS layer
+64%
Organic traffic
97/100
Page speed
+18%
AOV
Shopify HeadlessNext.jsSanityVercel
Prism Print Co. / 2024
Print-on-Demand/Shopify/2024

Prism Print Co.

A print-on-demand apparel brand overwhelmed by fulfillment errors and returns.

Goal

Tighten the product-configuration UX and reduce returns caused by wrong-size orders.

Challenges

  • —High return rate on size mismatches
  • —Confusing artwork previews
  • —Fulfillment sync delays

Solution

  • —Live artwork preview on PDP
  • —Smart size recommender
  • —Printful integration cleanup
-38%
Return rate
+21%
CVR
+22
NPS
ShopifyPrintfulKlaviyoLoop Returns

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